![]() ![]() While the mindset and methods of research haven’t changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. You’ll start doing good research faster than you can plan your next pitch. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Įrika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. ![]() Good research is about asking more and better questions, and thinking critically about the answers. ![]()
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